October 2, 2025
by Capture

Why More Entrepreneurs Are Choosing Estonia for EU Market Access

In recent years, Estonia has quietly become one of the most attractive launchpads for global entrepreneurs seeking an EU base. Thanks to its digital-first infrastructure, favorable tax regime, and the e-Residency program, many business founders are choosing Estonia as their gateway into the European Single Market. Below, we explore why — with data, context, and insights from building Capture.

Momentum: E-Residency by the numbers

Estonia’s official e-Residency dashboard reports that there are now 129,500+ e-residents globally, with 37,400+ Estonian companies formed by these digital residents.
In the first half of 2025, 2,634 new companies were registered by e-residents — an 8% year-on-year increase.
Meanwhile, e-residents’ demand for local services is rising: In 2024 alone, they generated €15.5 million in revenue for Estonian service providers (up 36% from the previous year).

What makes Estonia so compelling?

Here are the key drivers behind the trend:

FeatureWhy it matters
All-digital backendYou can register, file, sign documents, and manage compliance entirely online with your eID — no physical presence needed.
Tax policyYour company is within the EU’s legal and payment framework from day one.
EU membership + Eurozone accessStrong brand/trust
Strong brand / trustHaving an EU-registered entity helps with credibility among European customers and partners.
Scalable support ecosystemAs the e-Resident community grows, service providers (such as legal, accounting, and virtual office services) scale in parallel — making support easier to access.

Due to these advantages, many entrepreneurs from outside the EU view Estonia as a “stepping stone” into European markets with relatively low friction.

Challenges & caveats to watch

Of course, Estonia isn’t a magic bullet. Some issues founders should weigh:

  • Tax residence and permanent establishment (PE) — even if your company is Estonian, your home country might still tax business activity if it deems that “operational control” occurs where you reside.
  • Banking friction — some jurisdictions and banks are cautious about accounts owned by nonresidents.
  • Sector regulation — specific industries (fintech, payments, crypto) carry extra regulatory burdens, especially cross-border.
  • Overreliance on third-party providers — using an address provider or “nominee” contact person doesn’t replace real substance or compliance.

Capture’s perspective & how we see the future

At Capture, we’ve watched this trend from close up. We believe the shift is here to stay, and we’re building our infrastructure around it:

  • We design our signup and service offering for ultra-low friction so founders can get in and get started quickly.
  • We price transparently, combining address, contact person, and formation (as outlined in our annual plan) — so you don’t need to worry about hidden “setup” surprise fees.
  • We view our role not just as a virtual office but as a compliance anchor — helping clients stay legally aligned while they scale across borders.

Final Thoughts

Entrepreneurs are choosing Estonia not just for what it offers today, but for what it signals: Speed, legitimacy, flexibility, and access. The data backs it up. As Estonia refines its digital offering and the global economy continues decentralizing, more founders will view it as a launchpad — not just an option.

If you’re looking to test the waters or establish a European presence, Estonia is no longer a fringe choice; it’s rapidly becoming a default one.

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